Jewelry vs. Coins vs. Bullion: Which Is Best to Sell Gold in NJ Right Now?
- Darryl Gaye
- Aug 8
- 3 min read
So, What’s the Best Way to Sell Gold in NJ Right Now?
If you’re looking to sell gold in NJ, you might be wondering whether jewelry, coins, or bullion will get you the best payout. The answer depends on purity, weight, and current demand.
If you're sitting on gold and wondering whether to sell, you’re not alone. But here’s a question most people ask before cashing in:
“What’s better to sell — jewelry, coins, or bullion?”
The answer isn’t as straightforward as you might think. While all three are valuable, there are important differences that affect how much cash you’ll get when you sell. In this guide, we’ll break down how gold jewelry, coins, and bullion bars are priced — and which one makes the most sense to sell based on today’s NJ market.

Understanding the Basics: Purity, Weight & Form Factor
Before diving into what sells best, let’s get clear on the factors that impact value across all gold items:
Purity (Karat or Fineness)
Jewelry is usually 10K, 14K, or 18K (lower purity)
Coins and bullion are often 22K (91.6%) or 24K (99.9%)
Weight
Measured in grams or troy ounces
Heavier items = more raw value
Form Factor (Type of item)
Jewelry may carry design or brand value
Coins and bullion are priced closer to spot market value
Selling Gold Jewelry: The Pros & Cons
Most people have old or broken gold jewelry sitting in drawers. Here’s how selling jewelry works:
Pros:
Quick and easy to sell
Doesn’t require authentication (we test for purity on the spot)
You can sell in small quantities (chains, rings, bracelets)
Cons:
Design value often isn’t considered unless it's branded (e.g., Tiffany & Co.)
Pricing is based on gold content, not sentimental or retail value
Best for: Casual sellers looking to clear out unused jewelry and get fast cash.
Selling Gold Coins: What You Should Know
Gold coins, like American Eagles, Canadian Maple Leafs, Krugerrands, and vintage coins, are popular for both collectors and investors.
Pros:
Higher purity (usually 22K or 24K)
Recognized globally with stable resale value
Premiums may apply for rare or collectible coins
Cons:
Some coins (like commemoratives) may not fetch much more than gold weight
Condition (scratches, dents) can affect premiums
Requires verification of authenticity (we handle this)
Best for: Sellers who own investment-grade coins or have collections from family estates.
Selling Bullion Bars: The Heavy Hitters
Bullion bars are typically pure gold (24K / 99.9%) and come in various sizes — from 1 gram to 1 kilogram. They’re the closest thing to selling raw gold.
Pros:
Highest purity
Lower refining costs since it's already in tradable form
Closely tracks the daily gold spot price
Cons:
May be harder to sell in small local markets for large bars (we buy them!)
Minimal premium over spot unless it’s a branded bar (e.g., PAMP Suisse)
Best for: Investors or sellers looking for top-dollar returns on pure gold assets.
So, What Sells Best in NJ Right Now?
If we’re talking ease of sale, jewelry wins — it’s quick, straightforward, and doesn’t require deep verification. If we’re talking payout per gram, bullion bars give you the closest return to the live gold spot price. And if you have investment-grade coins, you might fetch a premium if demand is high.
Market Insight: What’s in Demand Locally?
At American Gold & Diamond Buyers, here’s what we’re seeing across New Jersey right now:
Broken jewelry is flying off the shelves — people want quick cash and are decluttering.
Gold coins are in high demand among local collectors, especially recognizable brands like American Eagles.
Bullion bars are being snapped up by investors when spot prices dip.
What’s the Best Choice for You?
It depends on your goals:
If you want fast cash, bring in old jewelry.
If you want top dollar per gram, bullion bars are ideal.
If you want to see if your coins carry collector value, come in for a free appraisal.
Why Choose Us?
No matter what form your gold is in, we test every item in front of you and explain exactly how we calculate your offer:
Real-time spot pricing
Purity and weight breakdown
No pressure to sell — you walk away informed
Bring Your Gold In — We’ll Handle the Rest
Not sure what you have? Bring it in. We’ll give you a no-obligation appraisal and walk you through the process. Whether it’s a tangled chain, a handful of coins, or a bullion bar — we make selling simple, honest, and fair.